However, adding alternate ways to contact can help users decide what works best for them. So, even though Zeroqode is leading with its simple contact form, the company is still making it clear to users what kind of interaction it wants and making it highly accessible. Contact forms best practices: 0: The form goal: Yes, there is a point number 0 because I consider it essential. Managed by Awesome Motive | WordPress hosting by SiteGround | WordPress CDN by MaxCDN | WordPress Security by Sucuri. Your contact form page should be inviting and welcoming to the users. 7 min read. Finding Balance 2016. This time we’re looking at a fullscreen, multi-step offering that would make a fine alternative to the traditional contact page. Contact Form Conversion Best Practices. Moosend decides to favour sales over support – and that’s fine. Much like Moosend, Zendesk also has to provide different contact and support options for both potential and existing customers so it will be interesting to compare the two companies’ approaches. Both of these multi-step forms were built and optimised using an advanced form builder tool called Leadformly. We’re not here to talk about average conversion rate, though. If you’re thinking this doesn’t look like a high-converting contact form, then you might be right – but Brand watch has another trick up its sleeve. Most business owners will tell you that one of their goals is to obtain more customers in order to make more money. The difference between a high converting contact form and a low converting one is often very small. If all that fails, users simply need to click on the (? Nothing sucks more than long forms; It ain’t intelligent. Finding out that your contact form submissions are not reaching their destination can be frustrating. So, sticking with just one column is always your best bet. You don’t put a contact form on your website to get an inbox filled with Hey, how’s it going messages and spam from bots. Moosend is an email marketing software provider and like many of the companies we’ll be looking at in this article, it needs to provide extensive contact and support options. and one of my other favourite examples is Rejoiner. Adding a form to your contact page is the most convenient way for users to send you a message. The visual form design is nothing to get excited about but ActiveCampaign has already segmented interest by the time users get this far so it doesn’t take a very complex form to get the job done by this stage. Ecommerce Contact Form Best Practices. If you want to get more automated in this process, download our free form templates for ARForms WordPress contact form plugin to utilize in your forms and look really professional. on the Drift website that explains how much of an impact its chat software has had. You may have noticed that a lot of contact pages on different websites follow a simple and very predictable layout. Sometimes, it’s worth having a lower total conversion rate if you end up with a list of contact’s that’s more valuable, albeit smaller. recommending anyone to remove the contact page from their website but Rejoiner does provide a fitting (even if extreme) example of the alternatives to traditional contact forms. They’re greeted with an interactive help bot. For the record, ActiveCampaign is the best all-round CRM, email marketing and marketing automation software platform that we’ve used in almost a decade here at Venture Harbour and it still powers the majority of our marketing strategies to this day. Our team created it to be the most beginner friendly contact form plugin for WordPress. Brandwatch takes a more traditional approach to form design on its contact page with a classic vertical layout. If you are not getting email notifications, then follow the instructions in our guide on how to fix WordPress not sending emails issue. We recommend you have a contact form that follows UX best practices for lead generation, AND provide an email address. 8291791. Disclosure: We sometimes use affiliate links which means we may earn a commission if you buy something through our links. You can add a check box to ask them to join your email list as well. Let users know what kind of questions you can help them with. to sign up for a free trial and all you have to do is fill out a tidy multi-step form to gain free access to Zendesk’s product for 14 days. We’re not talking about the most exciting design here, but it really gets the job done in a simple, effective way. If a user clicks I need help! takes a more traditional approach to contact page design with this vertical form aligned next to a trio of almost-CTA prompts: Book a demo, get inspired and become a partner. Admittedly, it’s not the most advanced builder on the market and it doesn’t provide any form analytics to help you optimise and improve performance. As for the forms themselves, these are created with. I think sounding more human is key. And, if you’d like to create this kind of contact form on your website, you might be interested to know this was all achieved using the. Users can click Contact Sales to fill out the relevant contact form or click on the sales email address link to send an email from their chosen email provider. We’re talking about a 12.5% increase in leads, 8,300 total conversions via Drift, 674 meetings booked through the bot and 1,300 email captures. document.getElementById("comment").setAttribute( "id", "a80fd98eeda41c95a3ad0e5ad6417690" );document.getElementById("e6ea832e78").setAttribute( "id", "comment" ); Don't subscribe and customise it to meet your needs. Clearly, it’s prioritising sales enquiries but it’s not closing the door on other interactions and this setup makes it easy for the company to segment messages by value/importance. We won’t tell you what the Birds and bees option comes up with. Taking the concept of simplifying complex contact pages even further, we have Scribd. If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. Here … For more pressing matters users can contact the support team although they’ll have to wait for a response. Pastor360 Coaching. We’ve got some JavaScript and AJAX code working in sync here to create modal overlay forms that popup on the existing page, meaning you don’t need to click through to another page before you can start filling out the form. but the aim with its contact form is a little different. Now, if you’re wondering how effective this has been for Brandwatch, there just so happens to be. Since more and more people are researching and shopping online, your website must provide a way for potential and current customers to contact you. As soon as interested parties click on the Talk to Us button, they’re taken to an enquiries contact page. conversion rate, though. And an option that is handled with patience and care. Now, to provide this service, BrokerNotes needs to work directly with brokers, service providers and the media – all of whom might want to get in touch. We’ve increased conversion rates by as much as 743% through form optimisation and improved the quality of our leads so that more of them turn into paying customers. You can make well designed and customised forms … A previous study looking into the performance of different types of web form revealed that contact forms are by far the worst offender with. The company uses a platform called Drift to place chat widgets on its website, including its contact page where the bot delivers a special message. 10 Contact Us Page Best Practices. A greeting, followed by a welcome message can make it look more polite and helpful. Taking the concept of simplifying complex contact pages even further, we have. You might not be comfortable with such a casual tone for your own brand (birds and bees anyone?) In this case, one form isn’t going to cut it and Moosend has to create a single contact page that directs users to where they need to go. By this point, Unbounce has prompted users into leaving specific types of queries but it doesn’t stop them from putting other questions or enquiries to them. If you are using MailChimp, then you can follow these instructions. This summarizes the reason for the message and helps you redirect the message to the right department. And here’s a form with two columns. Much like Moosend, Zendesk also has to provide different contact and support options for both potential and existing customers so it will be interesting to compare the two companies’ approaches. You have shared as well – and that ’ s sales team adding all of this world language. An address and location on the tend to expect them and they ’ ve also included examples... Direct contact channel for WordPress video tutorials contact form here are the most beginner friendly form! To video tutorials contact can help users decide what works best for them by no means the only company Drift... 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